Reimagining the Digital Future of the World's Most Iconic Car Race: A Platform Driven by History, Endurance and Innovation.
― Challenge
Redefining the entire digital ecosystem of the world's most prestigious car race with an engaging platform centered on its core values: History, Endurance, and Innovation.
It is not just an event website but an organic platform that stays alive all year round, thanks to a time-based system of components, clear information, and rich content, catering to both motorsport fans and those discovering it for the first time.
― Services
Creative Lead Interactive Design
― Answer
The 24 Hours of Le Mans needed a digital platform that seamlessly combines its rich racing history with modern innovations and future developments while addressing the growing demand for user-focused online services.
We created a streamlined and intuitive user journey with a well-structured information hierarchy. The design ensures effortless access to essential details—Who, What, How—through a clean and engaging UI, enhancing the user experience and efficiently delivering key information for all services.
Design System
― Challenge
The typographic choice is one of the most important things in redesigning a site. it is the strength of branding, and its choice indicates the creative direction. We wanted to express modernity, innovation and speed. For this, we offer a combination of "Ultra condensed" and "Ultra Extended" typography. Together it feels like acceleration, deceleration and braking.
― Services
Creative Lead Conception and Design
― Dynamic Season-Based Website Components: Homepage
The homepage layout is designed with organic, adaptable components that evolve throughout the year to showcase the most relevant content for the season. During off-season periods, the focus shifts to highlighting the race's rich history, behind-the-scenes insights, and engaging storytelling to maintain audience interest.
As the race season approaches, the components adapt to feature live updates, ticket sales, team announcements, and event details. This flexible structure ensures the homepage remains a dynamic hub of information, tailored to the specific needs and interests of users at any given time of the year.
― Services
Creative Lead Conception and Design
