Le Mans, Digital Platform: A Race that lasts 24 hours. A platform that lives 365 days a year.

― Challenge

The 24 Hours of Le Mans is one of the most iconic races in the world, yet its digital presence remained tied to the event itself.

How do you design a platform that reflects a race that never really stops?

― Services

Creative Lead Interactive Design

We reimagined the 24 Hours of Le Mans website as a year-round platform, shifting from a one-time event to a continuous digital experience.
Structured around three core dimensions — History, Endurance and Innovation — the platform expands beyond the race itself to engage audiences all year long.
Rather than a static destination, we designed a living system that adapts to different moments of the season, from off-season storytelling to live race coverage.
This approach transforms Le Mans from a singular event into an ongoing brand experience.

― Solution

We reimagined the website as a year-round digital platform structured around three core dimensions: History, Endurance, and Innovation.

Instead of a static event site, we designed a system of evolving components that adapts to the rhythm of the race — from off-season storytelling to live race coverage.

Design System

The platform relies on a flexible design system built to ensure consistency and scalability across all touchpoints. Beyond the 24 Hours of Le Mans, it enables the creation of digital experiences for multiple racing formats — from endurance to karting, truck and motorcycle events — while maintaining a unified visual language.

Typography conveys speed, precision and rhythm through a dynamic interplay of condensed and extended styles. A modular component system allows the interface to evolve over time, supporting a wide range of content, from editorial storytelling to live race data.

This approach ensures coherence, adaptability and a seamless user experience across all races.