Design of the Digital Campaign for Van Cleef & Arpels High Jewelry Collection 'Le Grand Tour'.

― Challenge

The Parisian jeweler invites you on an initiatory journey across Europe, inspired by the "Grand Tour" undertaken by the high aristocracy in the 17th century. These extensive travels, spanning thousands of kilometers, were meant to cultivate knowledge through art and culture.
The creative concept draws inspiration from Renaissance Italy's cabinets of curiosities, designed to unveil the story of the Grand Tour High Jewelry collection through eight poetic and sophisticated spaces of curiosity. Carefully curated by Van Cleef & Arpels, each space highlights one of the collection's stops, showcasing the High Jewelry pieces as the central elements.

Agence : Digital Luxury Group

― Services

Creative concept