Glenfiddich Time Series. Branding Campaign.

― Challenge

The objective was to develop a campaign that captures the essence of the Glenfiddich Time Series—a true reinterpretation of time, the cornerstone of crafting exceptional whisky. This range embodies the expertise and boldness of the Glenfiddich house, showcasing its unparalleled craftsmanship and heritage.

Agence : Digital Luxury Group

― Services

Conception + Art Direction

― The Art of Time in Three Extraordinary Expressions

Behind Time Re:imagined lies a rich symbolism. The 30-Year-Old represents Suspended Time, capturing the precise moment when the master distiller halts the aging process to bottle perfection. The 40-Year-Old symbolizes Accumulated Time, where decades of aging and a unique blending process create a remarkable depth of flavor. Finally, the 50-Year-Old embodies Simultaneous Time, an extraordinary expression of richness and complexity, showcasing the pinnacle of Glenfiddich’s savoir-faire.