Salomon Odyssey ELMT. Across Boundaries.

― Challenge

Blending technical trail performance, GORE-TEX functionality and a sleek contemporary silhouette, the Odyssey ELMT is designed to move effortlessly between worlds.

From the intensity of the city to the freedom of the mountains, the campaign explores versatility as a way of breaking boundaries — between urban and outdoor cultures, conventions and creativity.

Built around “Across Boundaries”, it celebrates the mavericks who challenge expectations, refuse predefined paths and create their own adventures.

― Services

Creative Lead + Art Direction + Copywriting

Credits

DDB Paris. Photographer: Dani KM. Video : Samona Olanipekun