Conception et direction artistique de la campagne de marque Salomon Sportstyle Odyssey ELMT.
‘Sportstyle’ is a collection of footwear inspired by Salomon’s extensive mountain sport archive, engineered for comfort and control in contemporary environments.Our purpose is to inspire an inclusive community, a community accessible to the everyday sportswear enthusiast and coreenough for the fashion conscious. Born in the French Alps in 1947, Salomon is committed to pushing boundaries of innovation to redefine athletic outdoor culture.
The Odyssey ELMT is the perfect blend of hyper technical trail functionalities, Goretex elements and unbeatable sleekness: its versatility is what empowers its owners to break boundaries and embark on their own odyssey. From the city’s rush to climbing a mountain. From constrained ideas to limitless creativity. From being the privilege of the few to building the progressive outdoors.
The Odyssey ELMT is for the mavericks, the ones who think outside the box, who don’t follow the narrative but feel the freedom to build their own. Salomon Odyssey ELMT, Across Boundaries.
Creative Lead + Art Direction + Copywriting
DDB Paris. Photographer: Dani KM. Video : Samona Olanipekun