Salomon ACS+. Archive Style

― Challenge

Rooted in Salomon’s mountain sports heritage, the ACS+ revisits an iconic archival silhouette, combining the best of yesterday’s design with contemporary technology.

The campaign invites us on a journey through time, where past and future collide, and familiar codes are reinvented for a new generation.

Built around “Archive Style”, it celebrates the enduring appeal of the archives and the creative possibilities of bringing the past into the present.

― Services

Creative Lead + Art Direction

Retail Activation
at Paris Madeleine.

The “Archive Style” campaign extends into the windows of Salomon’s Madeleine store in Paris. Layered imagery, sculptural product displays and a central screen bring together archival references and contemporary movement, translating the campaign’s visual world into a physical setting.

Credits

DDB Paris. Photographer: Ella Hermé. Partner in crime: Marion Richard