Conception & Art Direction, Branding campaign for Salomon Sportstyle ACS+.

― Challenge

‘Sportstyle’ is a collection of footwear inspired by Salomon’s extensive mountain sport archive, engineered for comfort and control in contemporary environments.Our purpose is to inspire an inclusive community, a community accessible to the everyday sportswear enthusiast and coreenough for the fashion conscious. Born in the French Alps in 1947, Salomon is committed to pushing boundaries of innovation to redefine athletic outdoor culture.

ACS+ Turn back the hands of time, enjoy the best of yesterday’s archival features and reframe it with today’s innovative tech.
 Time out with the ACS and travel through space and time to rediscover a shoe that made history - reinvented to make the future.
Archive style.

― Services

Creative Lead + Art Direction

photo-shoes-ACS-light
KV_SLM_ACS_2
KV_SLM_ACS_3
Capture-decran-2023-04-17-a-16.35.18
Capture-decran-2023-04-17-a-16.35.56
MOBILEACSlight
VISUAL_05-FOR-Match_1-book
ACS-portfolio-mobile3
VISUAL_07-FOR-INACTION_1-booklight2
VISUAL_01-FOR-Match_1-booklight2
vignette-hot-portfolio3
CARROUSEL_2_2
ACS-portfolio-product
retail-ACS-IMG_0008

Credits

DDB Paris. Photographer: Ella Hermé. Partner in crime: Marion Richard

 

Prev
Salomon Sportstyle XT RUSH
Next
Salomon Sportstyle Odyssey