Salomon Sportstyle XT Rush 2. At your own pace.

― Challenge

In a city that never stops moving, the constant rush of everyday life can become overwhelming. Finding a moment to slow down, reconnect and regain control becomes an essential form of freedom.

The campaign explores the contrast between urban intensity and inner calm, turning the hectic pace of the city into an invitation to pause.

With comfort at its core, the XT Rush 2 offers a smoother way to navigate the urban landscape — at your own pace, on your own terms.

― Services

Creative Lead + Art Direction

― Credits

DDB Paris. Photographer Charles Freger. Partner in crime Marion Richard.