Conception & Art Direction, Branding Campaign for Salomon Sportstyle XT Rush 2.

― Challenge

‘Sportstyle’ is a collection of footwear inspired by Salomon’s extensive mountain sport archive, engineered for comfort and control in contemporary environments.Our purpose is to inspire an inclusive community, a community accessible to the everyday sportswear enthusiast and coreenough for the fashion conscious. Born in the French Alps in 1947, Salomon is committed to pushing boundaries of innovation to redefine athletic outdoor culture.

XT RUSH 2. The city’s continuous movements and flow can oftentimes feel draining. When caught up in the hectic pace of life, take a break and look inwards. Take control of the narrative and step into the most comfortable attire yet for the smoothest city experience.

― Services

Creative Lead + Art Direction

― Credits

DDB Paris. Photographer Charles Freger. Partner in crime Marion Richard.